#Makeup on TikTok has racked up a whopping 417.4 billion views, with general beauty views garnering 178.9 billion, and chatty routine-style #GetReadyWithMe videos at over 15 billion views. These videos are resonating with beauty lovers: According to a 2022 survey, TikTok beauty content has influenced 89 percent of the apps’ total users to purchase a product from short form video recommendations, with 75 percent reporting satisfaction with their purchase. On TikTok, millions of users post amateur product reviews, demos, and shopping hauls across all beauty categories. Our editors have been testing the most popular products on the app -including CosRX Snail Mucin Essence, Drunk Elephant Bronzing Drops, and NYX Fat Oil Lip Drip - to determine which makeup, skin care, and hair care products are worth the buy. If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.īeauty TikTok is a major shopping destination for discovering new products and top beauty trends, as well as learning new application techniques for hair styling and makeup application.
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